The Importance of Cash Flow!
John Thickett, Candidate for USACA Treasurer
Very simply I approach the administration of cricket as an entertainment business – one that is desperately in need of cash flow – the life blood of any business. You have players and spectators – the clients, and you need assets – grounds and equipment to create the entertainment service. To create more entertainment you need more people involved, and to create classic entertainment needs higher quality assets. However, as any business person will tell you, without cash flow nothing happens. USACA, I believe, does not have any real current cash flow.
My plan for USACA as Treasurer is quite simple. After assuring that our financial records are compliant with generally accepted accounting principles (GAAP), and that our various tax filings and 501©3 charity status are current, I will be contacting the ICC and also several corporate sponsors, that our team has already identified, to get cash flowing back into US cricket to fund various programs.
The money will go to fund league, regional and national initiatives. A plan is under development by our team to allow regions and leagues to obtain funding (examples include regional tournaments, children’s cricket, turf wickets) on some form of matching basis. I realize time is of the essence for many regions and will move quickly to execute this plan if elected. Through the sharing of experiences and best-practices I will also encourage and support regional and league Treasurers to go out and raise their own money too.
By raising money and strategically pushing it out to local organizations, in a prudent manner, we will build our national cricket asset base – both the grounds to allow more entertainment but also hopefully the “studios” to produce some Hollywood and Bollywood classics too!
March 13th, 2008 at 4:06 pm
It is high time that a “professional” team took over the workings of USACA.
John and his team seem to have the perfect blend of “cricketing interest” and business acumen to lead USACA and manage it like a startup.
Good luck to the Team and I am looking forward to strong assets development for the improvement of cricket in the USA.
March 19th, 2008 at 1:14 pm
I am confident that once elected, John and his team of candidates running for office at the USACA will do an exceptional job in developing the sport of cricket in the U.S. The time has come where professionals with outstanding credentials should be given the opportunity to handle the affairs of the USACA. My very best wishes for a successful and bright future for the sport of cricket in the U.S.